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adiZero Rose 2 Campaign Lets You Run With A Bull

Published on October 27, 2011 by in Digital Marketing, Social Media, Video Marketing

[youtube=http://www.youtube.com/watch?v=hYCb2ZcGnIA&list=UUcy4lbyENmPFHMCUTFtJr8Q&feature=plcp]Typically, I tune out celebrity athlete endorsements. In advertising they’re a dime a dozen. You’ve got Troy Aikman and Hulk Hogan telling me to rent TV’s for the “Big Game.” There’s Steve Young and seemingly half the ESPN Sunday football crew trying to get me to go Van Heusen. Dick’s has a ‘who’s hot in their sport this millisecond’ campaign, which is actually pretty entertaining. What none of them do is go beyond the thirty

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Sony’s “Michael” Video More Popular Than iPhone 4S

Published on October 21, 2011 by in Digital Marketing, Video Marketing

[youtube=http://www.youtube.com/watch?v=mdWkKKSckNk]Sony’s Long Live Play marketing campaign and the viral short “Michael” by agency Deutsch tells a story about what would happen if some of their biggest fictional characters all came together for a drink, earning them top honors in this week’s Viral Video Chart on Adage. It edged out the iPhone 4S viral video by three million views. The video starts out with what looks like a World War Two soldier dropping down from a

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Dr. Pepper 10 is Almost Everything Miller Light “Man Up” is Not

Published on October 18, 2011 by in Digital Marketing, Social Media, Video Marketing

[youtube=http://www.youtube.com/watch?v=TTs-BmLOGWQ]In my last post I ranted about how horribly dumb and sexist the Miller Light “Man Up” ads were.  This time around I’m going to praise Dr. Pepper for their clever and not nearly as sexist “It’s not for women” advertising campaign. There is certainly no problem with marketing a product to a particular gender, be it men or women.  We often don’t have a problem with it because either both the product and how

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Miller Light Should “Man-Up” and Stop Their Ads

Published on October 13, 2011 by in Video Marketing

At what point does a company pull the plug on an advertising campaign that no one likes (assuming they’re able to swallow their pride for a minute)?  Is there a point?  I can’t imagine that I’m the only guy who wants to chuck an old leather shoe at the TV every time a Miller Light “Man Up” commercial assaults my intelligence. With them airing during every break on NFL Sunday I’m going to need a

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LEGO Builds Its Own Social Network: CUUSOO

Published on October 10, 2011 by in Digital Marketing, Social Media

Everyone can remember a time as a kid when they sat around in the living room or playroom with a box full of those little plastic blocks called LEGOs.  Whether it was building a pirate ship a scale model of the Titanic or even a creation of your own the possibilities seemed endless. Well now you can turn that idea you had of a fully functional flying White House into real life dollars.  That’s right;

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Steve Jobs (1955-2011) and His Impact on Advertising

Published on October 6, 2011 by in Digital Marketing, Video Marketing

Steve Jobs will be talked about for many years even after his passing.  All forms of media were pouring with sympathy and prophetic comparisons for the co-founder of Apple.  Steve Jobs was one of those rare individuals that was able to impact the masses.  Not only did he help create some of the most widely used technology of our time, he helped us to think in a different way. A culture sprung out of his

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