Red Bull was the best marketer of 2012 in the inaugural and wholly unofficial Rated JPG marketer of the year awards. In 2012 Red Bull pushed the limits of human capability. They also showed us how incredibly powerful video has become in a social context. The Statos and Kluge projects were the perfect storm of brand, creative, social and production power. Red Bull Stratos may be the most ambitious and awe inspiring marketing campaigns of all time. Felix
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I think when Newton N. Minow made his “Vast Wasteland” speech he was really talking about internet comment sections. Well he would have been if he had a time machine so he could witness the utter nonsense that goes on in our public forums. Forums and comment sections are the modern vast wasteland. Here’s Minow’s speech redux, emphasis mine: “When internet comment sections are good, nothing — not the theater, not the magazines or newspapers
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Picture via http://www.leggetter.co.uk/pres/techmeetup_edi_2012-02-08/#realtime_socialtv Social TV for Sports Social media is increasingly being integrated into more and more mediums. The second screen phenomenon has emerged. Many people now watch television while engaging on another device e.g. laptop, phone, tablet. Social platforms such as Get Glue allow users to “check-in” to programs they are watching and encourage conversation in real time. While many marketers focus on episodic content live sports is also being heavily affected by the
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[youtube=http://www.youtube.com/watch?v=hYCb2ZcGnIA&list=UUcy4lbyENmPFHMCUTFtJr8Q&feature=plcp]Typically, I tune out celebrity athlete endorsements. In advertising they’re a dime a dozen. You’ve got Troy Aikman and Hulk Hogan telling me to rent TV’s for the “Big Game.” There’s Steve Young and seemingly half the ESPN Sunday football crew trying to get me to go Van Heusen. Dick’s has a ‘who’s hot in their sport this millisecond’ campaign, which is actually pretty entertaining. What none of them do is go beyond the thirty
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[youtube=http://www.youtube.com/watch?v=BfuSnhxvQys] “Just waking up after a late arrival, I’ve never seen a machine operate like that n person, to see video game numbers put up n person was WOW” For some reason this tweet lit a fire under the butt of ESPN analyst Tedy Bruschi. After Tom Brady and the Patriots left Dolphins fans wondering if they would ever stop scoring, Pats wide receiver Chad Ochocinco (@ochocinco) sent this message over the Twitter airwaves. At
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