Red Bull was the best marketer of 2012 in the inaugural and wholly unofficial Rated JPG marketer of the year awards. In 2012 Red Bull pushed the limits of human capability. They also showed us how incredibly powerful video has become in a social context. The Statos and Kluge projects were the perfect storm of brand, creative, social and production power. Red Bull Stratos may be the most ambitious and awe inspiring marketing campaigns of all time. Felix
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Over the years car insurance companies have used more and more humor to win the hearts and minds of consumers. They’ve gone from one off spots like Joe Torre sucking down some wheat grass to fully fledged integrated campaigns. The last few years have seen ad spend from insurance agencies increase at a good pace since the heart of the recession, including a 54% increase from Allstate from ‘09-’10. We’ve also seen insurance agencies ramp
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[youtube=http://www.youtube.com/watch?v=mdWkKKSckNk]Sony’s Long Live Play marketing campaign and the viral short “Michael” by agency Deutsch tells a story about what would happen if some of their biggest fictional characters all came together for a drink, earning them top honors in this week’s Viral Video Chart on Adage. It edged out the iPhone 4S viral video by three million views. The video starts out with what looks like a World War Two soldier dropping down from a
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If hearing celebrity news makes you kind of queasy and if you stifle a gag at the sound of reality TV drama then this news will have you vomiting all over the place. Get out those barf bags and get ready for “Sparah”! Virgin Mobile has launched a new type of advertising/marketing campaign that smashes together the makeup of a celebrity couple and reality TV star into one viral powerhouse. [youtube=http://www.youtube.com/watch?v=-0zAc_QzDiI&feature=related] At least that’s the
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